Amy Sinclair - 23
TELL US ABOUT WHAT YOU DO?
I like to think I’m using my creative powers to change the world. I am a photographer/illustrator/designer who also has a knack for cooking. Over the past few years I have combined all of my talents and passions to create what is now known as The Lush Scoop (magazine & blog): an exploration of cruelty-free food, culture and the arts. I am also in the middle of a Nutrition degree, which is currently on hold due to The Lush Scoop demanding most of my time.
YOU HAVE JUST HAD YOUR FIRST MAGAZINE PUBLISHED IN PRINT. WHAT ARE THE BENEFITS OF PRINT OVER DIGITAL?
I have always loved print design. I currently find myself sitting in a tiny flat overtaken by books and magazines that I have purchased over the years. That’s not all of it either, there are boxes of them filling my parents attic as well.
I feel like technology is replacing everything, and while that has its benefits – it also takes us away from the reality of the present. What I have always loved about magazines and books is that there are no distractions and you can really focus on what the writer or artist is revealing. When you’re reading an E-Book, social media is just one click away. Not only that but I feel as though print design is something you can treasure. I showcase my favourites all over the house including on my coffee table and beside my bed.
WHAT ARE SOME INSPIRING BOOK PUBLICATIONS ON THE MARKET AT THE MOMENT?
I don’t even know where to begin. In the magazine department I love Dumbo Feather, along with Filmme Fatales, and Alphabet Journal, which are both new short run magazines much like The Lush Scoop. As for books, I love Emily von Euw’s raw vegan cookbooks, I find Miranda July’s books raw and empowering, and The Selby is also super inspiring.
WHAT IS YOUR DEFINITION OF BEAUTY?
I don’t think I could limit beauty to a single definition. To me, beauty can be described as not only physical but also as a feeling or some form of fascination. I think Mother Nature is perhaps the most beautiful thing on the planet. With all of her natural, raw, beauty, her imperfections and her peaceful yet temperamental ways.
WHAT ARE YOU LISTENING TO AT THE MOMENT?
I am loving ambient sounds at the moment, things I can work to without the distraction of lyrics, such as Brian Eno, Duston O’Halloran and Johnny Greenwood. I also love anything chill with groovy beats. Some things I have on repeat: Little Dragon, Dorothy Ashby, Bonobo, Taylor McFerrin, Boards of Canada, Connan Mockasin, Twin Sister, Mac Demarco, Luluc (just to name a few). My boyfriend J.Dale Pearson is an incredibly talented musician and has been creating some amazing ambient music lately; he inspires a lot of what I listen to.
Check out The Lush Scoop here
Sylvester Poppy dress
Photography by Carine Thevenau